Scarpa Olivetti Floor

In 1958 adriano olivetti an enlightened and visionary entrepreneur commissioned carlo scarpa to create a prestigious exhibition space in piazza san marco venice.

Scarpa olivetti floor.

In the late 1950 s adriano olivetti an italian entrepreneur man of culture and renowned leader in industrial design commissioned carlo scarpa to create a showcase displaying his typewriters and calculators manufactured in the town of ivrea italy. Introduction of carlo scarpa olivetti showroom photographic image image source. History of the olivetti showroom. Scarpa designed an ambitious project a synthesis of technological avant garde and cultural value.

The olivetti shop in venice. Scarpa controlled the light within the olivetti showroom through the addition of windows to the exterior wooden grids on the second floor to control the intake of light artificial lighting as well as though his choice of materials for the interior. Scarpa s olivetti showroom seemed to utilize a lot of natural light and was not over lit. This combined with thoughtful and natural handmade materials conveyed a sense of quiet drama mystery and timelessness.

Located in the shopping arcade of the piazza san marco the olivetti showroom in venice was designed and completed between 1957 and 1958. The olivetti branding isn t simply integrated into the architecture it defines the space. Let s explore together the baratto hall at ca foscari the iuav ai tolentini the querini stampalia and some structures of the biennale. The visit to the olivetti shop is the beginning of an itinerary to discover carlo scarpa through a hidden and at times unprecedented venice.